TUMI, the leading international brand of travel, business and lifestyle accessories has collaborated with Hollywood actor Chris Pratt on a unique collection for Asia Pacific & The Middle East. The TUMI x Chris Pratt collection was designed by Chris Pratt and TUMI Creative Director, Victor Sanz and features a 9-piece, ultra-exclusive capsule inspired by Chris’ personal packing style.
The TUMI x Chris Pratt collection encompasses the brand’s design innovation, engineering, functionality, and performance DNA while including Chris’ personal on-the-road style. The idea for the product collaboration came about whilst Chris, a long-term TUMI user was filming TUMI’s APAC & ME Regional Spring 2019 Campaign. On set, Chris and Victor started brainstorming their dream bag –by the time the shoot wrapped – a collaboration was in the cards.
“It has been amazing working with Chris in developing this custom created, regional collection with him. We wanted to design pieces that tapped into his lifestyle that also mirror the lifestyle and travel needs of TUMI customers. Chris is multifaceted- not just talented on screen; he’s a philanthropist, a dedicated father and husband, into fitness and business - and we wanted to capture all of these elements into the assortment,” says Victor Sanz, Creative Director, TUMI.