WORLDS OF PASSION
In addition to its watches, Hublot shapes its identity and tells its story through the worlds that it brings together. In 2006, it was the first luxury watchmaking brand to enter the footballing world, with the Swiss national team. Conscious of the huge potential of this popular sport, Hublot took to the pitches by partnering with UEFA and FIFA, becoming involved with major events and prestigious clubs (Chelsea, Manchester United, Juventus, Ajax, Paris Saint- Germain and Bayern Munich), and forming close relationships with footballing stars (Pelé, Maradona, Mbappé). In a stroke of genius, it transformed the fourth official panel into the Hublot emblem. And it sums up this partnership with a powerful slogan: “Hublot Loves Football”. Just as intense and involved, the relationship between Hublot and Ferrari, initiated in 2011, goes well beyond dedicated watch collections or F1 visibility: each year, hundreds of events bring the two partners together in a 360° agreement that celebrates innovation and the quest for performance. In the field of sport, Hublot is also present on golf greens, basketball courts and boxing rings, and includes the greatest champions and renowned athletes among its ambassadors. These sports people personify talent, audacity and accomplishment, values that are dear to Hublot.