Sands’ namesake watch is meant to reflect his zeal for racing and love for the motorcycling community. His Icon watch was designed with Roland involved in all design details.
“The unique watch design is meant to invoke the feeling of instruments on a bike and reflects his individualism, as is seen in his motorcycle creations, and exhibits a very vintage character,” said Time Concepts Founder Barry Cohen.
“Roland was instrumental in the overall design of his watch series. We’re eager to share it with his fans,” Cohen added.