“As an automotive pioneer brand, we create innovative and desirable cars. For that, design plays a central role in the process of evolution and is deeply rooted in our core. Every Mercedes-Benz you see on the road is designed with Sensual Purity at its core. It is the perfect combination of modern luxury and driving exhilaration. It is amazing to see the inspiration these designers draw from our cars and elevate it through their collection showcase,” said Mr. Michael Jopp, VP Sales & Marketing Passenger Cars, Mercedes-Benz Malaysia.
The three-day fashion event was held at Kuala Lumpur Performing Arts Center (KLPac) in the heart of the city and attended by over 1,000 guests ranging from local designers, celebrities and socialites, fashion muses, key opinion leaders, alongside fashion-forward customers and fans of Mercedes-Benz.
This industry-leading event affirms how trendsetting design, pioneering innovations and modern luxury are all core principles of Mercedes-Benz. The creativity, craftsmanship and technical expertise form the link between the class-leading cars and the cutting-edge world of fashion which also extends to Mercedes-Benz’s global commitment to fashion which spans over 20 years and has grown to reach over 60 platforms in over 45 countries.