The ground floor centre court of Suria KLCC carried a distinctly Swedish theme, being occupied by leading outdoor lifestyle brand Thule for four days from 25 to 29 September 2019.


Organized in collaboration with Aurizn, the Thule Bring Your Life event strengthens the image of world-renowned Swedish brand Thule in Malaysia by showcasing a wide selection of packs, bags, luggages, and other outdoor lifestyle product.


Complementing the display of Thule products were two Volvo vehicles, a mint classic Volvo Amazon and the latest Volvo XC90, mounted with period-correct Thule accessories. The display of Volvo vehicles highlights a long-honoured Thule practice of collaborating with other Swedish brands to mutually benefit each other.


Kicking off the event on 25 September was a grand opening show attended by Mr. Ola Pihlblad, Deputy Head of Mission, from Embassy of Sweden to the event, where he was joined by more than 50 media friends and KOLs and 55 overseas VIPs.

Bringing Life to the Heart of Town

Latest Thule products on display in four-day showcase at Suria KLCC.

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CEO and President of Thule Group Magnus Welander flew in from Sweden to deliver the opening speech, followed by a fashion show by local celebrities and models while Karmun Ooi, local singer/songwriter sings a medley of songs for the runway show.

CEO and President of Thule Group Magnus Welander.

Following day, the venue played host to a gathering of Aurizn’s Evo Club members, a fast-growing community of affluent car enthusiasts. Present to mingle with the crowd were Aurizn’s full team of presenters including Beng, Bobby, Chris Wee, Fadhil, Kon, Sree, and Thana.

Visitors of the booth over the five-day period had the opportunity to check out the full range of Thule products with special discounts and promotions throughout.