The emblem, inspired by the snowcap of the Mont Blanc and symbol of the highest standards of perfection, is paired alongside the black lacquered wall panels, recalling the uniqueness of Montblanc precious resin, representing the life and soul of Montblanc and its quest for constant evolution through innovation.
The third element is the passion for craftsmanship, the value that has punctuated the Maison’s long history. Narrated through the structured architecture and dark wood composition, it is inspired by the wood furniture used by craftsmen to practice their skills in each of the Maison’s manufactures whether watchmaking, writing instruments, leather goods or jewellery.
The selection of refined materials inside the boutique not only express the Maison’s European codes of elegance and spirit of craftsmanship, but also serve to identify each category by the distinct materials with which they are usually associated. Watchmaking is brought to life through the use of bronze-sheen brass, and walnut wood reflect the Maison’s leather goods expertise; while lacquers and fine metals evoke writing instruments and jewellery.