Yasmin Tjoeng is a Singapore-based jeweller and designer and the founder of independent fine jewellery brand, Maison Tjoeng. Born in Australia and raised in the Pacific, Yasmin takes her inspiration from colourful cultures and artists from around the world to bring a contemporary flair to her craftsmanship.
Following a degree in Architectural Interior Design at Bond University, Yasmin started her career working in wholesale semi-precious stones in Australia. In 2008, she moved to Beijing to study Chinese and then onto Hong Kong in 2009.
In 2013, Yasmin moved to Singapore where she studied Jewellery Design at the Raffles Design Institute. Here she immersed herself in the art of silversmithing, gemstone setting and traditional jewellery making techniques, whilst doing an internship with local brand, Perlota.
Yasmin then launched artisanal fine jewellery brand, Maison Tjoeng, in 2016, which quickly garnered global recognition within the jewellery world for it’s unique collections. It was listed as a recommended brand in 2016 at the Premiere Classe in Paris and Yasmin was made an Ambassador to the Metal and Smith show in New York in 2018. In 2019, Maison Tjoeng was accepted into the Couture Design Atelier, the most prestigious show for independent fine jewellery designers. This international exposure led to a collaboration with a renowned jewellery brand in China, due to be released in 2020.
Each piece at Maison Tjoeng is hand finished with traditional methods, fostering the craft of jewellery that Yasmin is so passionate about. “All my designs are either hand crafted or hand finished, and feature a combination of silver or gold with precious and semi-precious gems,” says Yasmin. “I especially love coloured precious stones such as emeralds, sapphires and azurite, and they feature heavily in my first collection. I also like to use more unusual stones like malachite and marble, which you don’t see used in fine jewellery.”